ALIENWARE —
TRIZZ STUDIOS, 2023
Concept Art | Design | Look Development
In 2023, I had the opportunity to collaborate with Trizz Studios on concept art for an upcoming Alienware product video. As part of this project, my objective was to create visually captivating designs that highlighted surface transformations, lighting design, packshots, and environmental design.
A fundamental concept that underpinned the entire project was that of metamorphosis. This concept played a pivotal role in shaping the artistic vision and narrative of the project, manifesting in two distinct yet interconnected aspects: the transformation of organic surfaces into technical hard surfaces and the utilization of light portals to transport viewers between immersive environments.
See the whole project here.
SURFACE TRANSFORMATIONS
A significant part of the project involved extensive R+D efforts, aimed at exploring and refining a diverse range of styles to establish the desired look for the spot. The R+D phase served as a crucial foundation for the project, allowing us to define the artistic direction and refine the overall look of the piece. A major part of this look development process was to define how organic structures could transform into organized technical geometry.
ENVIRONMENT + PACkshot
In addition, I also focused on environmental design, particularly the creation of portals. These portals were designed to leverage the light bar feature on the back of the product, enabling them to transform their surroundings. By utilizing these portals, viewers were transported through various environments, showcasing the transformative capabilities of the technology.
